Premium-price Milk in the Company Coca-Cola Essay - 5

Premium-price Milk in the Company Coca-Cola - Essay Example In the dairy case, the milk is also free of lactose, and it will be sold while cold. The production line aims at offering the milk in various versions such as whole milk, fat-free, chocolate, and reduced fat versions. The decision of producing this product came up when the Coca-Cola Company realized that the sales of carbonated drinks continued to decline in the United States. The first issue it aimed to address is the decline in sales of its original product. Another issue is aimed at addressing is the fact that it is produced at a time when most of the consumers are obsessed with all products protein. According to research by NPD Group research firm, approximately 71% of the consumers say that they want more of the proteins in their diet. 3) Analyze some of the key (macro and/or micro) ENVIRONMENTAL FACTORS that resulted in Coca-Cola launching this new product. Note: for this, you will need to read the chapter that deals with the marketing environment. Steve Jones, who is the CEO of Fairlife, made a strong argument when he insisted that though Coca-Cola plays the part of distributing the milk, it does not take any role in the actual production of the milk and that it has nothing to be involved with what occurs on the dairy farms. He adds that people who have been referring to it as Coke Milk should not since it is actually not. The sole job of Coke, according to him, is the distribution of the milk and making sure that the milk is on the shelf. The market analysis and condition for the Coca-Cola’s Fairlife product seem to be somehow favoring while to some extent it is not so much on their side. The opportunity for the company after coming up with this product is that they have very limited competition since this is an uncharted sector. Again, having a good brand name globally, Coke expects to sell its milk product all over the world that  will, in turn, favor the growth.

Ethical Dilemmas faced by property professionals Essay

Ethical Dilemmas faced by property professionals - Essay Example The large retail development scenario given raises several issues in relation to the concept of acting professionally within the building and surveying profession. These ethical dilemmas issues include: First, in relation to the RICS ethical principle of integrity, there is the ethical question of the demolition of a group of historic buildings, which are used as small retail units by local independent shops, to replace them with a large retail development. The actual ethical dilemma arising under this situations, is the conflict between modernizing the economy of the large city through the construction of modern retail building that might attract large business, thus growing the economy of the city and creating employment for the locals on the one hand, and the morality of displacing the local independent shop owners by the large retail business on the other hand. According to the Theory of Ethics, basic rules can be applied to determine the right or wrong of an action (Dabson, Plim mer, Kenney & Waters, 2007:6). In this respect, the ethical theory is therefore highly concerned with the procedures, and thus the theory holds that the fairness or otherwise of an outcome, is judged entirely by the fairness or lack of fairness in the process (Dabson, Plimmer, Kenney & Waters, 2007:6). In this respect, the RICS Professional and Ethical Standard of integrity is evoked by the scenario, where the integrity question refers to the truthfulness and the honesty of any action that is taken (RICS, 2013:n.p.).